This project is a statement against the pharmaceutical industry and the advertising ploys they use. The poster is designed to be placed mirroring a second poster, which shows the true colors of Big Pharma. Diaset is a name based on the chemical composition of heroin, spoofing the euphemistic naming practices of Big Pharma. Some major influences for this can be found in both the current advertising methods of pharmaceuticals, but also in the patent medicines of the early 20th century.

Clean
11" x 16" mirror image poster
Adobe InDesign